We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Toggle Nav
-
Hail Europe - Dutch -
Hail Europe - English
Byredo
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham. “Bal d’Afrique is one of my earliest fragrances. At the time of its formulation, I was obsessed with the translation of memories into scent. At the same time, I felt confident enough to include an imaginary component. My father lived and travelled in Africa for about 10-15 years. I would read his diaries; the way he travelled on freight ships, met all kinds of different people… For me, this was the fantasy of arriving in Africa through somebody else’s words. Bal d’Afrique reflects that; it’s an imaginary journey as well as a complete celebration of how I see African culture and its influence.”
